For
only the third time in its history, Sears has a newly
refreshed logo, shown below. The logo sports a brighter blue, lower
case letters and a red arc that adds a colorful
dimension.
As a focused retail and related services company, poised
for profitable growth, the logo gives Sears' retail
landscape a more inviting look while still capturing the
trust and reliability for which Sears is known.
The new logo is being incorporated into all advertising
and will begin to roll-out to the stores in the near
future.
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